It was the summer of ’65 and the future looked bright. But it was that very future that concerned 17-year old Fred DeLuca. The thought of being able to afford a college education seemed almost impossible.

On a fateful Sunday afternoon in July of that year, a business relationship was forged that would forever change the fast food industry.  Hoping that family friend, Dr. Peter Buck, would have advice for him, young DeLuca explained how badly he wanted to study to become a medical doctor.  “You should open a submarine sandwich shop,” said Buck. “What? What an odd thing to say to a seventeen-year-old kid,” thought Fred. Before Fred could respond or express surprise, he heard himself say, “How does it work?”  Dr. Buck suggested to Fred that he open a submarine sandwich shop - having seen a sandwich shop in his hometown experience huge success. To Pete Buck it was simple. Rent a store, build a counter, buy some food, open for business, and Fred would soon have enough money to pay for college. If Fred was willing to do it, Pete would be his partner and presented him with a check for $1,000—his investment in their new venture.

 The first sandwich store was known as Pete’s Super Submarines in 1965

Within a month, on August 28, 1965, the entrepreneurs opened their very first sandwich shop in Bridgeport, Connecticut. In 1974, the duo turned to franchising as a way to grow the business, and today, there are more than 24,000 restaurants in 82 countries.  The SUBWAY® franchise system provides a healthier alternative to traditionally fatty fast food.

SUBWAY store over the years ….




As for Fred DeLuca ... he did complete his journey - he received a Bachelor’s Degree in Psychology in 1971 and became a successful businessman. Fred firmly believes in valuing the experience of the journey rather than only visualising the end, and he shares the journey and success with thousands of SUBWAY® franchisees around the globe.

Co-founders Fred DeLuca
and Dr. Peter Buck